Website DevelopmentWeb Dev is the epitome of merging art & science. Design flair and visual interest must coexist harmoniously with website architecture and code – and it must do so within a context of intuitive user-experience. And just to make things interesting, it needs to do all of this whether your consumers visit your site via desktop, tablet or mobile device. How do we do it? Like we do anything else – with a disciplined, proven approach. We first revisit the Brand Strategy and understand why visitors currently do, and someday should visit your site. How do they behave when they get there? How long do they stay on it? We think about your overall site goals such as branding or e-commerce. We audit and evaluate category competitor sites, and gobble up any and all existing data about your visitors. If there are gaps in user-information or data, we help recommend and manage new research. But once we have a stranglehold on strategy and goals of the medium,we bring it all to life with a design aesthetic that captures the imagination and stimulates interaction. We build sites that are SEO-friendly, structurally sound, fluid in navigation and rewarding to visitors – as we provide them with the information they came to the site to find. And most importantly, we grade our own work. We establish and monitor web metrics that allow us to continually optimize the site’s effectiveness and ease of use.
Online VideoHaving decades of broadcast experience really doesn’t hurt – even as we move into the digital age. More and more, the web is about moving pictures and storytelling. Video is now a staple of the online experience. Brand messages can be conveyed with downloadable video segments, pre-roll and post-roll commercials, docu-dramas, customer testimonials, corporate films, product demonstrations and instructional video. At Brandit, we develop storyboards, write scripts, generate talent specs, cast talent and VOs, manage pre-bids, manage pre-pros, hire directors and production companies, coordinate shoots and supervise editorial. All with the goal of producing the sharpest, visually-appealing and resonant video content for your online needs.
Web BannersAs we all know, advertising no longer sits idly on the page. Tombstone ads in newspapers with a call-to-action at the bottom & half-page magazine ads with phone numbers and bar codes have evolved into interactive banners with a live link. Today, your target audience is clicking through for more details faster than anyone ever flipped through the pages of publication and then dialed a phone, or dropped everything and wend down to find a “store near you”. E-commerce and digital engagement is now so robust, some businesses thrive without any brick & mortar element at all. So how do you get in on it? Well, the principles of media-planning are still just as important to a successful digital campaign. You have to understand where your customer is, what they are reading and where they are browsing. We work cooperatively with digital media talent to understand all aspects of these media consumption habits. Then, we can merge your brand strategy messaging with the place and time your consumers are most open to receiving the message. Digital banners take all the positive attributes of sound print marketing and bring them to life with dynamic sight & sound and customer interactivity. And unlike traditional, we have even more robust metrics to understand what creative messaging is the most effective, what media sites get us the most traffic, and where they go after they click.
Social Media MarketingSo how many of us have a friend or old high school acquaintance on Facebook that started a company and asked everyone they know to “like my new Facebook page” or “follow us on Twitter”. Being good citizens, we can’t help but oblige, and within a few weeks our buddy’s new business has a few hundred likes, friends or followers. And all that activity leads directly to new customer sales and brand success, right? Well, as we all now know, it takes a bit more effort to successfully integrate Social Media into your marketing communication efforts. People only interact with Social Media sites that are truly…well…social. Content needs to be engaging, topical, and fresh. Posts and tweets can’t just hammer advertising messages constantly or people will soon tune out. But if this platform is used correctly, SMM can increase website traffic and raise your organic ranking. It promotes trust and consumer opinion sharing, which in turn leads to longer-lasting customer relationships and increased brand loyalty. At Brandit, we not only show you how to launch a successful SMM campaign based on your specific brand goals, but more importantly, to publish and post content that is meaningful and relevant to your audience. This keeps fans and followers engaged and coming back frequently to “socialize” on your social media platforms.
Search Engine OptimizationSEO. It’s funny that this alphabet soup meant nothing to anyone 15 years ago. Now it is an acronym that sixth graders are familiar with. Search Engine Optimization; oh how we all must now bow down to thee. But, as industry reports will tell you, if you are that first organic search result, over half of the people searching will click on your link first. But then, as you make the sad slide further down the page, clicks fade precipitously until you’re into the no-man’s land of results pages 2, 3 or…has anyone ever even been to page 4? Adding to the search fervor, if you can coordinate the one-two punch of appearing in Google Ad Words above AND a high organic search result below, one is almost guaranteed a click-through. So, if you’ve got all the money in the world, it shouldn’t be a problem, right? Well the reality-check is that our budgets, no matter how successful we are, are finite. We have to be savvy about how we spend our SEO dollar, and yet we all want to be found in search engines. But this really is a 21st-Century talent, and there are a lot of small ingredients to this “secret sauce”. Our team members are seasoned professionals that understand keyword integration & optimizing Meta data, and most importantly, keep current on the ever-changing trends in Google’s ranking importance through cross-linkage and content development. Because not all content is created equal, and trying to “fake out” the geniuses at Google with SEO gimmickry is not how your business will succeed. We provide savvy content optimization along with other “secret sauce” tactics to get your organic search results above the fold and higher on that coveted first page.
Search Engine MarketingWith as many nicknames as a friendly kid in high school - SEM or PPC or Paid Search or Google Ad Words or what other names you may like to call it – the paid search advertisement is yet another marketing tool that requires talent and experience. But this new tool is a bona fide means of increasing website traffic and e-commerce sales. We look at your SEM goals in concert with your SEO, so that the comprehensive search experience gleans results that are….well….”optimized” in full. It begins with keyword analyses, and we explore all the ways someone may search for your product or service. Many times, less expensive options to reach your customers present themselves. We then involve geographic targeting and keyword clusters to develop SEM campaigns with the highest potential of reaching your audience in a meaningful way. And of course, as we have stated before, if you couple a positive SEM result with high-ranking organic search results, you will watch your conversion rates soar. This simply is a way of marketing to consumers that didn’t exist a few years ago. An entirely new frontier in reaching your audience. But our seasoned professionals have left other careers to focus on the successful understanding of how words can lead to results, and results lead to sales, and how getting into the minds of your consumers and customers, can achieve search results effectively - and do so at the lowest cost possible.
Social Media Marketing
Search Engine Optimization
Search Engine Marketing